In response to the changing tides of fashion and the need for a modernized image, Burberry embarked on a bold rebranding journey in 1999. With a rich history dating back to 1856, Burberry has established itself as a timeless icon of luxury fashion, known for its impeccable craftsmanship, sophisticated designs, and iconic patterns. One of the key elements of Burberry's branding strategy is its signature pattern, a distinctive check design that has become synonymous with the brand's heritage and elegance.
The Burberry signature pattern, also known as the Burberry check, is a classic design that features a tartan pattern of camel, black, white, and red stripes. Originally created as a lining for Burberry's trench coats in the 1920s, the check quickly became a symbol of the brand's British heritage and craftsmanship. Over the years, the Burberry check has been reimagined and reinterpreted in various forms, making it a versatile and timeless design that continues to captivate fashion enthusiasts around the world.
One of the most iconic iterations of the Burberry check is the Burberry Nova Check pattern, which was introduced in the 1960s. This updated version of the classic check features a smaller, more intricate design with a beige base and black, red, and white stripes. The Nova Check pattern became a staple in Burberry's collections, appearing on everything from handbags and scarves to umbrellas and accessories. Its timeless appeal and understated elegance have made it a favorite among fashion connoisseurs and celebrities alike.
The Burberry check pattern is deeply rooted in British history and tradition, with origins that can be traced back to the late 19th century. The design was inspired by the tartan patterns of the Scottish Highlands, which were traditionally worn by Scottish clans as a symbol of their identity and heritage. Burberry founder Thomas Burberry drew inspiration from these traditional tartans and incorporated them into his designs, creating a unique and distinctive pattern that would come to define the brand.
The Burberry check pattern has also been referred to as the Burberry plaid pattern, a name that reflects its Scottish heritage and roots. The term "plaid" is derived from the Gaelic word "plaide," which means blanket or shawl, and has come to be associated with the distinctive tartan patterns that are synonymous with Scottish culture. By adopting the plaid pattern in its designs, Burberry pays homage to its British heritage and celebrates the rich history and traditions of the Scottish Highlands.
In recent years, Burberry has reintroduced its vintage check print, a retro-inspired design that harkens back to the brand's archives and heritage. The vintage check features a larger-scale version of the classic Burberry check, with muted tones and a timeless appeal that evokes a sense of nostalgia and old-world charm. By reimagining its iconic patterns in new and innovative ways, Burberry continues to stay true to its heritage while also embracing modern trends and influences.
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